Why Waythread exists.
Waythread started with one question. Leaders can say what culture their strategy needs. Why can't they measure it?
The founder
Robert Guerrero
Robert spent eight years advising boards and executives on strategy and transformation while working at PwC and KPMG. Before that he made other hard-to-see things measurable and understandable, undertaking finance research and lecturing at the University of Queensland Business School.
The question
The three questions a measurement should answer
What does the strategy need people to do? Where is the current culture different? What work comes next, and who owns it? A survey that cannot answer those is data without a decision.
See where your culture and strategy pull apart, and what to do about it.
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